Please, please, for the love of god, stop having the iphone autocorrect “its” to “it’s.” Please! I know when I’m using the possessive and when I’m using the contraction. You do not. Your software does not. And I hate sending emails and text messages that make me look stupid and illiterate to, among others, friends, important bureaucratic officials, senior professors, women in whom I’m interested and bloggers who have a proclivity to republish my e-mails without editing.