Isocrates explains the need for makeovers

[Helen] had the most beauty, which is the most venerated, most honored, and most divine quality in the world. It is easy to understand its power: many things that lack courage or wisdom or a sense of justice may appear more honored than any of those qualities alone, but we will not find anything loved that has been stripped of beauty; everything is despised unless it has gained a share of this aspect[.] … We distrust those who are foremost in intelligence or anything else, unless they win us over by treating us well every day and compelling us to like them. But we have goodwill toward beautiful people as soon as we see them, and we serve only them without fail, as if they were gods. We enslave ourselves to such people with more pleasure than we rule others, and we have more gratitude to them, even when they impose many tasks on us, than to those who demand nothing. We criticize those who come under any other power and denounce them as flatterers, but we think that those who serve beauty are idealistic and industrious.

- Encomium of Helen, Mirhady trans.

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